MotoGP 2026 Launch: The good, the bad, and the excessive
The 2026 MotoGP season kicks off next weekend in Buriram, and things have already been wild. With rumours of high-profile moves making the rounds before January was out, eyes were already firmly fixed on the championship, which perfectly led up to the official launch.
Now, I love MotoGP, I think it’s the best sport in the world (I’m biased, yes), but there are some things they do really well and some things they don’t…
The Good: The Location
MotoGP knows where it is very popular. Last year’s launch in Thailand, this year’s in Malaysia. They know that the appetite for MotoGP and bikes in general in Asia is vast, so is there a more perfect place to host the event than there?
Kuala Lumpur is a glorious city, the Petronas Towers are iconic, and having the MotoGP bikes riding the streets of the city at night was a stroke of genius. I mean, night races are rare, and street races are rarer still, so to combine the two made for a unique and beautiful sight for fans and riders alike.
The Bad: The Unnecessary Content
There was so much content. So. Much. And in my opinion, too much.
I understand that when you film with people, you can feel an internal pressure to use it because you’ve made them do it, but 37 pieces of content went out over 72 hours, not including the collabs (but we’ll come back to that), and a lot of it was the same or very similar.
I get wanting to make a splash and keep people up to date, keep some in the bank. You don’t have to publish it immediately just because you have it. Sometimes, less is more.
The Excessive: The Collabs
Not everything needs to be a collab just because they are a rider or a team!
Does it actually fit on the feed of the World Championship?
Collabs with the world championship account should be for exceptional moments: team launches, announcements, and exceptional moments. It’s not for trends or stand-alone team moments; otherwise, you might as well collab on every post with every team.
There were 16 collabs from teams or riders across the launch days. That is a lot of content for one feed.
So, MotoGP does do some things right. I mean, it knows how to shut down a capital city on an evening. But there is still a long way to go with finding the balance between good content and content for the sake of it.
